Global sports betting supplier Kambi Group has signed a long-term agreement to become the sports betting partner of Racing and Wagering Western Australia.

RWWA plans to leverage Kambi's technology to upgrade its current sportsbook offering across its retail outlets and online brand TABtouch.

The Kambi sportsbook will complement RWWA's existing racing wagering product, and RWWA will take full advantage of Kambi's deep sports betting offer, powerful bonusing toolbox and extensive differentiation capabilities across front-end and odds to deliver players a best-in-class experience. Kambi’s foray into the US sports betting industry came via New Jersey. The sportsbook provider landed partnerships with three online products, including powerhouse DraftKings Sportsbook, and powers the retail DraftKings Sportsbook at Resorts Atlantic City. Kambi is a provider of premium sports betting services to licensed B2C gaming operators. Kambi Group plc is listed on First North Growth Market at Nasdaq Stockholm. Our services encompass a broad offering from front-end user interface through to odds compiling, customer intelligence and risk management, built on an in-house developed software.

Kambi says its sportsbook will “complement RWWA's existing racing wagering product,” with RWWA planning to take “full advantage” of Kambi's deep sports betting offer, powerful bonusing toolbox and extensive differentiation capabilities across front-end and odds.

Established in 2003, RWWA is the state-run, self-funded racing authority for Western Australia, responsible for the operations of the state's Totalisator Agency Board.

Sales channels include a network of more than 320 retail agencies and TABtouch, which encompasses the online, mobile and call centre operations. RWWA distributes the profits gained through its wagering business to support the growth and competitiveness of the state's racing industry.

Kristian Nylén, CEO at Kambi, said: 'This is an important strategic partnership for Kambi. RWWA has achieved excellent recent growth and we are very pleased that they view Kambi's high-performance sports betting technology as central in pushing that to the next level.

'The agreement underlines Kambi's ability to configure our technology to meet the needs of any operator and regulated market and we are excited to play a crucial role in driving RWWA's online and retail success.'

Ian Edwards, CEO at RWWA, said: 'We are delighted to have partnered with Kambi to build on our reach across our online and retail sectors.

“Kambi’s track record as a springboard for growth is evident and their flexibility and power under the hood marked them out as an ideal partner.”

This is a developing story and will be updated.

We finally have a better idea of how a DraftKings sportsbook is going to happen in the US.

Kambi Group announced on Wednesday that it had entered into a “sportsbook agreement” with the daily fantasy sports operator.

Kambi Sports Betting Sites

DraftKings + Kambi

Kambi Sports Betting Odds

Details were short on the terms of the deal, but Kambi stated it would provide “technology and services selected to support expansion of DraftKings’ product portfolio.” The agreement was termed as a “multi-year deal.”

Most interestingly, Kambi intimates that DraftKings has an “imminent sportsbook launch in the US state of New Jersey.” DraftKings recently announced a partnership with Resorts Atlantic City for NJ sports betting.

Sports betting went live in the state last week, at land-based facilities. DraftKings — and everyone else — won’t be able to offer online wagering until the middle of next month, thanks to a new law regulating wagering in NJ.

Kambi talks DraftKings deal

More from the press release:

Kristian Nylén, Kambi Chief Executive Officer, said: “I am delighted Kambi has been selected to partner DraftKings as it enters the sports betting market.

“The Kambi technology is unique in that it empowers operators to innovate and create differentiated sports betting experiences, providing the flexibility which will be crucial in the developing U.S. market.”

The deal will also apply in other states that DraftKings attempts to serve for legal sports gambling, moving forward.

Kambi stock was up 15 percent soon after the announcement.

More about Kambi

Kambi Group is a B2B sports betting provider that helps consumer-facing companies provide sports betting services.

It was originally a part of Kindred Group (formerly known as Unibet), before it was spun off as its own company. Kindred had been at least kicking tires on an acquisition of DraftKings, but it seems as if DK is moving forward trying to raise money on its own.

Kambi recently announced a similar deal with Rush Street Interactive; it already runs an NJ online casino and its parent company has two casinos in Pennsylvania. (PA sports betting could launch later this year or early 2019.)

Kambi also provides sports betting for 888, a European online gaming company that also has a foothold on NJ.

Where else are DraftKings and Kambi heading?

Right now, the options are limited. Pennsylvania is the only other realistic possibility outside of NJ:

• Mississippi sports betting will not be conducted online at launch.
• It does not seem likely that DraftKings will be a part of the West Virginia sports betting industry.
• Delaware sports betting launched already, and other operators do not appear to be in the cards.
• DraftKings is unlikely to get involved in Nevada sports betting as long as DFS is classified as gaming.